Partners make a deal

When racking up the stripes and solids on the table everyman must place his wager.Spag said "show me the money",while Ju denied.Only to raise the stakes much higher and go for the sentimental value.The idea of losing your Vintage original ICEBERG sweater in a game of pool sounds painful.Well back in 1998 when only a few rappers were wearing the brand,a new sub-culture was created in the streets.Ju at first glance immediately declared ownership and acquired a massive collection.Spag who was already collecting POLO & FILA began adding some HISTORY to his wardrobe.The Buzz which turned into a disease, plagued the streets of new york.Kids were hustling & scrambling to stay ahead of the game,some people who never stole began to after seeing the price tags of these items.Stores like ATRIUM,S&D's,and UNTITLED were the one stop shops to obtain some fly iceberg.If there was a party coming up you had to gather your pennies to get new pieces.There were even times when it was more than just competitive,it was an all out war.High schools BOYS & GIRLS,ERASMUS HALL were two of the most fashion savvy schools in Brooklyn.SPAG & JU were definitely involved in these fashion wars in the high school community.Due to high demands and hype the movement/sub-culture began to change.Bootlegging became an extreme problem.Some felt that the bootlegging single-handedly destroyed the brand.

By 2001 all of the true collectors were turned off and moved on to bigger and better things.So though it was short lived it was a great time and beautiful collections.The design concepts of your favorite Disney characters placed on lambswool and cashmere sweaters were classic.Today in 2009 you might still catch people digging in their archive for ICEBERG classics...sentimental value is priceless....